By Gregory Wallace
Etiquetas: Thanksgiving day: Costco
Delores Leonard is raising two daughters on less than $600 in monthly income.
The 28-year-old mother has been working at a McDonald's restaurant in Chicago for seven years.
But she has never made more than $8.25 an hour, which is the minimum wage in Chicago.
She's one of thousands of fast food employees who have taken part in a recent wave of protests for better pay and working conditions.
Most fast food workers make less than $8 an hour, according to the Service Employees International Union.
Reuters photographer Jim Young spent a day with Leonard to see how she lives on minumum wage.
Delores Leonard's day begins before dawn. She feeds breakfast to her daughters, Erin and Emmarie, and gets them ready for school.
The 28-year-old single mother looks exhausted as she helps her daughter Erin, 6, with her homework at the breakfast table.
The family of three shares this small apartment in Chicago.
After breakfast, Leonard dresses for work and walks her daughters to school.
During their walk, she shows Erin how to make a heart symbol with her hands.
Leonard makes about $600 a month, or $7,200 annually. The federal poverty guideline is $19,790 for a family of three.
"I work so hard and it’s still like I’m struggling," she told Bloomberg in an interview in September.
She kisses her daughter goodbye as she drops her off at school.
Then she boards the first of two buses that take her to work. Her commute lasts about an hour.
She has worked at a McDonald's in Chicago's Hyde Park neighborhood for the last seven years. But she has never gotten a raise.
Leonard rotates between working the cash register and the drive-through window.
After her shift, she waits for a bus to take her home. "I work so hard and it’s still like I’m struggling," she told Bloomberg in an interview in September.
She stops by the grocery store and gets some help from food stamps at the checkout. She limits her purchases to what she can carry, since she doesn't have a car.
Then she boards another bus home.
Here's a look at Leonard's paycheck, which comes to a total of $292.52 for two weeks of work.
After her daughters return from school, Leonard cooks a meal of pasta and salad.
While her daughters eat, she reads them a story at the dinner table.
Then she gets them ready for bed, before their routine begins again the next day.
Read more: http://www.businessinsider.com/what-its-like-to-raise-kids-on-mcdonalds-income-2014-11?op=1#ixzz3Jo932Lpf
Nike is trying to win over women with a store designed just for them.
The first location opened this week in Newport Beach, California and it has all the trappings of a Lululemon store and more, including a fitness studio, footwear trials, and bra fitting and pant hemming services.
The 6,000-square-foot store will offer yoga classes in the studio, pictured below, as well as running and training clubs, the company says.
It will also carry casual sportswear, in addition to activewear, that could be worn outside the gym, Bloomberg reports.
"Our women’s business has never been stronger and this new store is the ultimate expression of our commitment to women who run, train and live the look of sport and fitness throughout their day," Amy Montagne, the vice president of Nike Women, said in a statement.
Lululemon started offering yoga classes and pant-hemming services in its stores years ago. Those services have been credited with helping the brand gain the loyal following that led to several years of double-digit sales growth.
But following a string of issues that started with the company's recall last year of its Luon pants for being see-through, Lululemon has suffered from an exodus of its once-loyal fans, according to analysts at Sterne Agee.
"Many customers have left [Lululemon] and it's hard to get them back, especially given the focus on the women's active apparel business from brands such as Nike and Under Armour, and retailers such as Athleta, Sweaty Betty, Victoria's Secret, and others which have bitten into LULU," Sterne Agee analyst Sam Poser wrote in a recent research note.
Nike expects its women's business to grow faster than its men's business, from $5 billion at the end of this fiscal year to $7 billion by 2017, according to Bloomberg. The company will open a second women's-only store in Shanghai at the end of the month.
Nike's new women's-only stores come as rival Under Armour is investing heavily in its female business.
Under Armour, which recently surpassed Adidas to become the second biggest sportswear brand in the US, launched its largest-ever global women's marketing campaign earlier this year and signed deals with supermodel Gisele Bundchen and ballerina Misty Copeland.
The Baltimore-based company has grown rapidly over the last 18 years. When it was founded in 1996, it had $17,000 in revenue. This year, it's expected to bring in $3.03 billion.
That's still only a fraction of Nike's sales, which are expected to total $28 billion this year.
Read more: http://www.businessinsider.com/nike-just-launched-a-threat-to-lululemon-2014-11#ixzz3Jo8bsQzh
Etiquetas: Direct Threat To Lululemon
In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore's quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above.
But who are these shoppers driving the trend of buying online and on mobile devices?
In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they're shopping for, and how their behaviors differ.
It's important for retailers to know who their potential customers are online in order to market to them effectively.
Here are some of the most important takeaways about who shops online:
- The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. However, when it comes to e-commerce, men drive nearly as much spending online in the U.S. as women.
- Men are more likely to make purchases on mobile devices. Fifty-seven percent of women made a purchase online in 2013, compared to 52% of men, according to a study conducted by SeeWhy. But 22% of men made a purchase on their smartphones last year, compared to 18% of women.
- Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. This, despite having lower incomes than older adults.
- Boomers and seniors have adopted mobile commerce. One in four mobile shoppers in the U.S. is over the age of 55. That's about even with their share of the overall U.S. population.
- Online shoppers tend to live in households with higher-than-typical incomes. An Experian survey found that 55% of e-commerce shoppers in the U.S. live in households with incomes above $75,000 (40% were in households earning $100,000 and above). The median household income in the U.S. is around $50,000, according to the Census.
In full, the report:
- Explains why men are so much more important for e-commerce retail, compared to in-store, and why they are more likely to buy on smartphones than women.
- Indexes e-commerce spending by age group against the amount of time a given demographic spends online.
- Breaks down online spending habits of teens, including the brands and products they shop for.
- Examines the factors behind what drives online purchases among millennials.
- Identifies Gen X, boomer, and older consumers' online spending tendencies.
- Looks at how education and income influence e-commerce spending.
For full access to all BI Intelligence's reports, charts, and newsletters covering the e-commerce industry, sign up and get started.
Read more: http://www.businessinsider.com/the-surprising-demographics-of-who-shops-online-and-on-mobile-2014-6#ixzz3Jo87ClM1
Etiquetas: Who Shops Online And On Mobile
These buildings were the headquarters of Sears, Roebuck and Co., America's greatest retailer for seven decades.
Sears tested its products and printed the famous catalog in the complex just outside Chicago.
But in 1974, the company moved to the Sears Tower and these buildings were left deserted for 30 years. In that time, Sears went from being on top of the world to being one of the most distressed American brands.
While developers used some of the site to build the Homan Square area in Chicago, some buildings still remained empty and are considered historical landmarks.
Local photographer Martin Gonzalez took eerie photographs from inside the old headquarters. Despite the decay, many signs of the office life remain.
The old Sears towers are just outside Chicago.
The complex is located on Homan Avenue just outside Chicago.
The old Sears headquarters hasn't been occupied since 1974.
Here's the view of Chicago seen from one of the rooms. The window has been knocked out.
This old newspaper article about Sears is still there.
Here's the old punch clock where employees recorded their shifts.
People used to come to Chicago to tour the building.
Parts of the complex are marked as historical landmarks. Others will be developed into condos.
The old office furniture is still there and intact.
Here's the old paint factory, now covered in graffiti.
Here's an old chair with some employee literature.
Read more: http://www.businessinsider.com/photos-of-the-decaying-sears-headquarters-2014-11?op=1#ixzz3Jo7i5rnF
Etiquetas: Sears: Headquarters Is Now In Ruins